JAM Collective Celebrates 25 Years of Excellence in Public Relations and Communications
SAN FRANCISCO (March 6, 2025) – JAM Collective, a premier boutique agency specializing in public relations, social media, communications, events, and strategic partnerships, proudly announces its 25th anniversary. Over the past quarter-century, JAM Collective has established itself as a trusted partner for some of the world’s most innovative and influential brands.
JAM Collective, founded in 2000 by Julie Atherton, has grown from a single-person endeavor to a thriving agency with a diverse team of experts known for delivering exceptional results that move the needle while building brands for the long haul. The agency has consistently demonstrated its ability to blend creativity, strategy, and deep industry knowledge to connect brands with consumers in authentic and impactful ways.
“Celebrating 25 years is a milestone that reflects the incredible relationships we’ve built with our clients, media, and partners,” said Julie Atherton, founder and CEO of JAM Collective. “I’m immensely proud of our team’s dedication and creativity, which have driven our success and will continue to shape our future.”
JAM Collective has worked with an impressive roster of brands across outdoor, lifestyle, fashion, and sustainability sectors, including these current clients: Arc’teryx, Snow Peak, OtterBox, LifeStraw, Thermos Brand, Red Wing Heritage and Glerups. Known for crafting compelling stories and executing innovative campaigns, the agency has helped its clients achieve remarkable visibility and engagement in competitive markets.
A Legacy of Innovation and Impact
Throughout its history, JAM Collective has remained at the forefront of the industry, adapting to changing landscapes and leveraging its expertise to deliver tailored solutions. The agency’s work includes award-winning campaigns, virtual and in-person events, influencer partnerships, and thought leadership initiatives.
Testimonials from clients and media professionals underscore JAM Collective’s reputation as a leader in public relations:
“We started working with JAM Collective for a specific product segment, but were so impressed with the team’s work that we quickly moved all of our consumer PR efforts there. The JAM team understands our business needs and our brands from top to bottom and are so creative about how to bring our stories to life via earned media and events. I don’t know of any PR firm that has a better reputation among media contacts.” – Kristen Tatti, Director of Integrated Marketing at OtterBox
“Julie and her experienced team at JAM Collective have made a very real impact on Snow Peak's reach and success in North America. Their hard work knows no bounds, and they've helped grow our brand to places we would have never aspired to be on our own.” – Mike Andersen, Senior Brand Manager
“JAM works in lockstep with our team to deliver exceptional results and provide invaluable feedback, making them an integral part of our team.” – Marion Young, Director, Brand Communications, Arc’teryx
Looking Ahead
As JAM Collective celebrates this milestone, the agency remains committed to its mission of connecting brands with the people who will love them. With a steadfast focus on innovation and collaboration, JAM Collective is poised to build on its legacy, by delivering meaningful results for its clients while helping them navigate during economic, consumer and societal changes.
For more information about JAM Collective and its services, visit www.jamcollective.net.
About JAM Collective
JAM Collective is a boutique public relations and communications agency based in San Francisco, California. Since 2000, JAM Collective has partnered with leading brands to deliver strategic planning, media outreach, social media management, and event execution. With an emphasis on building authentic connections, JAM Collective has become a trusted name in the industry, representing some of the most respected names in outdoor, lifestyle, and sustainability markets.