Your goals are our goals
We go beyond typical PR practices to make an impact on both immediate and big-picture plans. No matter the channel, we’ll show up with fresh ideas and tactics proven to reach the right people.
PUBLIC RELATIONS
Integrated Brand and Public Relations Strategy
Message Development and Brand Positioning
Product Launch Development and Execution
Media Outreach
Expert Positioning and Thought Leadership
Corporate Communications
Media Training
Crisis Communications
Corporate Social Responsibility
Celebrity Seeding
Writing and Editing: Press Releases, Press Kits
Robust Coverage Tracking and Reporting
AFFILIATE MARKETING
Build Affiliate Calendar and Strategy
Develop and Maintain Affiliate Network
Outreach Leveraging Media Relationships
Monthly Reporting Including Affiliate Network New Partners Growth and Sales
SOCIAL
Social Media Strategy and Implementation
Content Creator and Ambassador Management
Paid Social Media/Social Ads
Blog Writing
EVENTS
Media Focused Activations
Consumer Facing Events
Services Include: Event Concepting, Creation and Management
PAID CONTENT
Paid and Earned Content Collaborative Stragety
Contract Negotiation
Content Creation
CREATIVE
Content Creation for Social and Digital Platforms
Creative Asset Development
Lookbook and Photoshoot Development
Committed is an understatement
Relationships are the heart of it all
Everything we do, we do together. We work closely with our clients (and each other!) to keep everybody on the same page. We’ve earned trustful, long-lasting relationships with the media for a reason: we do good work and play well with others.
Testimonials
"I've worked with Julie and her team at JAM for most of my 18 years as an editor at various publications—GQ, The Wall Street Journal and currently Esquire. They've always been very helpful with bringing to my attention their clients' stories and products that are most compelling to me and my readers. Conveying the narratives of outdoor-centric brands/products to a more mainstream audience isn't an easy thing to do and they are one of the best at it."
— KEVIN SINTUMUANG
Esquire, Culture & Lifestyle Director
“Not only is the team at JAM Collective one of the most swift, efficient, and hands-down nicest ones in the business to work with, but it's also assuring knowing that all the brands they work with are mindfully-run with innovation top of mind. Also, JAM is masterful at planning memorable and meaningful events that capture the spirit of their brands — to help keep them top of mind when we're brainstorming future story ideas.”
— RACHEL CHANG
Freelance Journalist
The proof is in the publicity
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OtterBox
JAM Collective was hired to introduce OtterBox’s first cooler to the outdoor industry. After a successful launch, the OtterBox team asked JAM to take over its public relations strategy for all of its consumer products including mobile phone cases, power and accessories! Keeping OtterBox’s mobile cases and accessories in the news with tech editors is always a top priority but what about expanding the reach beyond core tech and into lifestyle? JAM has created unique moments for the brand to engage with lifestyle media most notably activations and surprise & delight mailings.
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Arc'teryx
JAM Collective works closely with Arc’teryx each season to identify key storytelling moments, and prioritize those opportunities as a way to solidify its place in core outdoor and grow the mind share of new audiences. These strategies require unique tactics, from seamlessly orchestrated virtual press events to individualized pitches of exclusive opportunities. The outcome is a blend of key product stories gaining traction among the core, with in-depth brand features introducing Arc’teryx to wider audiences.
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Snow Peak
In more than 10 years of partnering with Snow Peak USA, we have grown with our client, as they have become an industry leader at the intersection of the outdoors, fashion and design. JAM has supported Snow Peak USA as it has launched new categories, new headquarters, new events and new experiences, telling the brand’s unique stories along the way.
