Glerups
SERVICES: Public Relations (US Launch), Affiliate Marketing, Brand Feature
CLIENT SINCE: 2007
As the first US agency of record for Danish brand, Glerups, JAM Collective has partnered with the brand to increase brand awareness in North America. For the 15+ years of working together, JAM has managed media relations, affiliate marketing, and experiential events.
Brand Feature
JAM Collective and freelance journalist, Amelia Arvesen, traveled to Denmark in June to visit glerups HQ for a unique visit and an immersive Danish Hygge experience. Amelia met with Nanny Glerup, local Gotland sheep farmers, Kirsten and Ib, and received a behind the scenes look at the brand to write an article focused on the brand including the history (and future!) of glerups.
Field Mag, 2023
Inside Glerups, the Family-Run Maker of the World's Coziest Wool Slippers
Generating a Cult Following through a Creative Brand Mailer complete with Hygge
Esquire, 2019
Take That Haul of Holiday Cash and Buy These Ridiculously Good Slippers Immediately
Fast Company, 2019