Oyster
SERVICES: Public Relations, Affiliate Marketing, Content Creator Strategy
CLIENT SINCE: 2023
JAM Collective built a robust launch strategy for Oyster, a new brand entering the already saturated cooler market. Through a combination of targeted one-on-one briefings, strategic seeding, a NY showroom launch, and an integrated affiliate strategy, JAM Collective generated the buzz - so much so that when Oyster Co-Founder Ian Sandmæl was racing through JFK airport carrying the Tempo, a fellow traveler called out, “Hey! Is that the cooler I have been reading so much about?!”
135M
Audience reached in the first three days
Audience reached in the first three days
160B
Audience reached in the first three months
Audience reached in the first three months
1
Co-Founder Airport Sightings
Co-Founder Airport Sightings
Popular Mechanics, 2023
Oyster Tempo Cooler: We Tested It Against a Yeti
Men’s Journal, 2023
The Oyster Tempo Is the Best Cooler We've Tested—And It's Not Close
Epicurious, 2023
Oyster Tempo Cooler Review: This Cooler Doesn’t Need Ice to Reach Freezing Temps
Core 77, 2023
Oyster | The Worlds First Performance Cooler
Design Milk, 2023
Oyster Tempo is Literally the Most Chill Outdoor Cooler Ever Designed
Gizmodo, 2023